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Step 2: Select User Types
Common
Users
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Age: 18 - 50 years old
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Gender: Mixed
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Occupation: Student, Housewife, White Collar, Moms, etc
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Location: Tier 1/ Tier 2 Cities
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Research Time: Weekend or Weekdays
Professional
Users
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Specific Occupation:
Logistics, IT, Chefs, Teachers, Finance.etc
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Specific User Group:
Disabled, Surgeons, Vegetarians,
Marathons, Family members(no. of kids,
maid, stay with the elderly)
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Specific Products Types:
Brand, Model, Price Range, Years of Usage
Specific
Users
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Specific Industries:
Medical, Policemen, Airline, stewardess, Stars,
KOLs, WeChat Shop Owners
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Special Titles:
C level Leads
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Special Requirements:
Rich Second Generation, Luxury product owners
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